Posts Tagged ‘ben feder’

BioShock 2 was succesful but not hugely says Take-Two boss

Take-Two recently said that though the FBS sequel BisShock2 was profitable but it was not as successful as it could have been.

Take-Two boss Ben Feder said, “We are in the business of creating huge franchises and launching hits. Even BioShock 2 is profitable for the company and is a great success.”

He also added that the franchise is viable and also it has a lasting impact on consumers. Feder adds further that the game was successful, but not a huge success and the company is looking forward to other hits that are going to be released this year.

Feder said to the media that surprise factor is always there and sometimes the surprise work and sometimes it may not work in favor.

On the other hand the sale of Wild West romp Red Dead Redemption was beyond expectations. Feder said that they had a sense that the title would do well in the industry.