Posts Tagged ‘telegram’

Roleplay marketing by 2K Games

Here’s the thrilling conclusion of recent BioShock 2 telegram mystery. One who received a cable recently were again paid a visit by the Speedy Brothers delivery boy. This time it was a mysterious package.

The scenario played was the following way:

The Speedy Brothers (of the telegram) showed up then asked the recipient to sign for a parcel and then the folk left behind a box that was wrapped in brown paper with string.

A big question: What was there inside this box?

A splicer mask.

This mask appear to vary. Different people received different mask. The mask was also accompanied by a letter. It is a below:
——————-
Dear Friend

Phil Isidore (of N.U.F.O.S.) has vouched that you are a trustworthy individual. Please – closely guard the contents of this package. I have sent it direct via courier out of concern that gov’t personnel or unknown individuals may attempt to intercept it. As you may know, I have been investigating anomalous phenomena related to the disappearence of my daughter. In the past, you’ve provided information that has helped my research. Now I need your input in a matter of utmost urgency. I discovered the enclosed item in basement workshop owned by Orrin Oscar Lutwidge. I am desperately trying to uncover more regarding it’s origin, manufacture, etc. Please examine it and let me know what you make of it. Any information could help me find my daughter.

Thanks
Mark Meltzer
——————-

How many has been delivered is not known, but it seems that 2K Games’ masterfully executed roleplay marketing.

BioShock 2’s real-life viral marketing

BioShock 2’s new marketing policy is the viral marketing campaign. It gives a hope that it the new game going to be released in February next year will be something more than just BioShock with Big Sisters.

The 2k Games forums members have started receiving real-life letters at homes. Two deliveries have been confirmed. The first one is a telegram that has been delivered by a Speedy Brothers Telegram courier. Below is what the telegram contained:

“ISIDORE VOUCHES THAT YOU ARE TRUSTWORTHY BE ON LOOK-OUT FOR A PACKAGE FURTHER EXPLANATION FORTHCOMING YOUR HELP URGENTLY NEEDED”

The senders name is Mark G. Meltzer. If we explore on somethinginthesea.com then we can find that Meltzer is an important figure in BioShock 2. The second one was a real treat and it was a much longer letter. It reads:

Dear Friend,

Phil Isidore (of N.U.F.O.S.) has vouched that you are a trustworthy individual. Please- closely guard the contents of this package. I have sent it direct via courier out of concern that gov’t personnel or unknown individuals may attempt to intercept it.

As you may know, I have been investigating anomalous phenomena related to the disappearance of my daughter. In the past, you’ve provided information that has helped my research. Now I need your input on a matter of utmost urgency.

I discovered the enclosed item in a basement workshop owned by Orrin Oscar Lutwidge. I’m desperately trying to uncover more regarding its origin, manufacture, etc. Please examine and let me know what you make of it.

Any information could help me find my daughter.

Thanks, Mark Meltzer.