Posts Tagged ‘tom mass’

BioShock is both blessing and curse for BioShock 2

Matt Gorman and Tom Bass of 2K Games recently discussed the marketing strategy of the new BioShock 2 while speaking with the[a]listdaily.

We all know that the original BioShock was 2007’s one of the best games. Tom Bass saw the legacy of the original as a blessing as well as a curse for BioShock 2.

According to him, in the marketing strategy, the challenge was twofold. He said that 2K is going to sell this new sequel to those fans even who “weren’t convinced that they needed a sequel”. It is also a challenge because the newcomers might not have been familiar with the original BioShock.

However, it is lately seen that the new sequel has been given much attention from retailers and this is just because of the success the original BioShock.

Bass said, “With the second one, retail was super stoked for it and just the level of presence we were given was amazing.” He also added further that the community built around it predecessor helped to “evangelize” the sequel.

Matt Gorman on the other hand said that the team was happy with the reception of the new sequel. He said, “There were few times you could turn around and not see BioShock 2 during February.”